WDSL

London Web Design Studio

iOS Android App Development London

Custom iOS and Android apps that make London businesses accessible, bookable, and buyable around the clock.

72h

First concept

Fixed

Scope & price

London

Based & focused

Recent work — London businesses

About this service

London's app market is ruthless. With over five million smartphone users across the capital — from City professionals catching the Overground to Shoreditch founders hot-desking between meetings — your mobile presence isn't a nice-to-have. It's a distribution channel. The businesses we see winning in London aren't always the ones with the largest marketing budgets. They're the ones that turned their service into a tap. We build native iOS and Android apps for London businesses that need to operate at scale. Whether you're a Mayfair property firm automating viewings, a Hackney food brand building a loyalty programme, or a Canary Wharf fintech needing a client portal, the commercial logic is consistent: an app puts your service permanently in your customer's pocket. What separates a revenue-generating app from an abandoned download is the first sixty seconds of use. We design around that — mapping the core user journey before a line of code is written, stress-testing it against the specific behaviours of your target customer, and refining until the experience holds attention in the middle of a Victoria line commute. Our stack covers Swift and Kotlin for native performance, React Native for cross-platform efficiency where speed-to-market matters, and full backend integration — whether you need APIs, payment rails, or real-time data sync. We handle App Store and Google Play submission, and we stay on through your launch window to make sure everything lands cleanly. For London businesses competing on service and retention, a custom app isn't an overhead. It's infrastructure.

Developer reviewing iOS and Android mobile app interfaces on smartphone in London office

Our method

How we approach this

01

Discovery Brief

We learn your market, competitors, and goals in a focused kick-off call — so every decision that follows is grounded in your reality.

02

Strategy & Content

We map the page hierarchy, keyword intent, and conversion copy before a single pixel is designed.

03

Design & Build

Your first concept arrives within 72 hours of brief sign-off, built in Next.js for speed, SEO and long-term maintainability.

04

Launch & Grow

We handle deployment, submit to Search Console, and stay available through the same team — no ticket queues.

Deliverables

What's included

Native iOS app development with Swift
Android app development with Kotlin
Cross-platform React Native development
UX design and user journey mapping
Backend API and database integration
Payment gateway and subscription setup
App Store and Google Play submission
Post-launch support and app maintenance
App analytics and performance monitoring

Why it works

The difference in practice

Why us

London's app economy outpaces every other UK city. The capital's density — nine million people within the M25, with one of the highest smartphone penetration rates in Europe — means customers expect a branded mobile experience before they consider giving you repeat business. Companies with a dedicated app see measurably stronger retention than those relying on mobile browsers. We build apps for London businesses that are losing customers at checkout because the browser experience is too slow or too clunky. Our work sits at the intersection of design, engineering, and commercial strategy — which is why the apps we ship get used.

How we deliver

Fixed scope, fixed price — no hourly surprises. Discovery, design, build and launch handled by the same London-based team from day one.

Next step

Call or email to describe your project. We'll confirm scope and send a fixed quote within one working day — no sales call required.

Web Design Studio LondonGeneric agencies

Custom strategy built around your specific market and audience

Same template applied to every client regardless of sector

SEO architecture planned in discovery — hierarchy, schema, internal links from day one

Meta tags added as an afterthought, if at all

Fixed scope, fixed price — no billing surprises

Hourly billing or estimates that grow once work is underway

First design concept within 72 hours of brief sign-off

Two to four weeks before you see anything resembling the final direction

Ongoing support from the same team — no ticket queue handoffs

Post-launch tickets routed to someone unfamiliar with your site

Client results

What we actually move.

Luxury FashionMaison London

340%

increase in online revenue after redesign

Start a project

Premium Real EstateLondon Luxe Properties

+67%

growth in qualified property enquiries

Start a project

Fintech PlatformFinova

2.4×

conversion rate uplift after homepage rebuild

Start a project

Fine DiningEmber London

89%

increase in reservation bookings online

Start a project

Clean BeautyBotanical Labs

£2.1M

in direct e-commerce revenue in year one

Start a project

Common questions

FAQs

How long does it take to build a mobile app?

A focused MVP — core features, polished UX, App Store-ready — typically takes 12 to 16 weeks for most London SME projects. Apps with custom backends, payment integrations, or multi-user account structures run 20 to 26 weeks. We scope in detail before we quote, so timelines are fixed before development starts — not revised halfway through. London businesses plan around delivery dates, and we treat them accordingly.

Should I build a native app or go cross-platform with React Native?

If your app needs deep device integration — camera, GPS, biometrics, push notifications with rich payloads — native Swift or Kotlin gives you the best performance and tightest OS alignment. For businesses prioritising speed-to-market or working within tighter budgets where native performance isn't critical, React Native delivers excellent results. We recommend based on your actual use case and user expectations, not on what's simplest for us to build.

What does app development typically cost for a London business?

A well-scoped MVP with core features, onboarding, and App Store submission typically starts from £15,000 to £25,000. Apps with complex backends, multi-role user systems, or payment infrastructure sit higher. We don't issue guesswork quotes — we define scope precisely first, then price it. London businesses consistently find that the retention and revenue uplift from a properly built app makes the investment straightforward to justify within the first year.

Do you handle App Store and Google Play submission?

Yes — we manage the full submission process for both Apple App Store and Google Play, including metadata, screenshots, privacy policy compliance, and review correspondence if Apple or Google raises questions. First-time iOS submissions typically take one to three business days for approval; Android reviews are usually faster. We brief you on what to expect at each stage so there are no surprises close to your launch date.

Can you build onto an existing app or does it need to be rebuilt from scratch?

Both are options. If you have an existing app with a codebase worth extending, we audit it first and give you an honest assessment. Legacy code in poor condition often costs more to extend than a clean rebuild saves — we will tell you directly if that is the case rather than quoting for work that will cause problems later. Many London businesses come to us after a previous agency left them with something unmaintainable.

Will the app work across all iPhone and Android device models?

We test across a defined matrix covering the device models most commonly used in the UK — the dominant Android handsets and the last three iPhone generations. QA includes both automated testing and real-device testing before any release. We also monitor crash reports post-launch and issue patches promptly. London's tech-forward user base tends to run relatively current devices, which keeps compatibility complexity manageable for most projects.

Build the page that brings enquiries.

[email protected]07888 870560

71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom