London web design guide
Tutorful and MyTutor take 20–25% of your hourly rate for every booking they generate. A properly built tutor website with borough-level SEO and subject-specific pages generates direct enquiries — the same searches, without the platform cut.
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01
A parent in Kensington with a child sitting the 11-plus in six months does not search 'tutor'. They search '11 plus tutor Kensington', 'verbal reasoning tutor Chelsea', or 'grammar school preparation London'. A GCSE parent in Islington searches 'GCSE maths tutor Islington' or 'GCSE chemistry help north London'. These searches have clear intent, moderate volume, and low competition — because most tutors either list on platforms or have a generic one-page website with no content targeted at any of them. A tutor or tutoring company with well-structured subject and borough pages can rank for dozens of these terms simultaneously.
02
A tutor website needs individual pages for each core subject you teach — maths, English, science, languages, humanities — each written around the search terms parents use for that subject at each level. A single maths page is too broad; a page for 'GCSE maths tutoring London', a page for 'A-level maths tutor London', and a page for '11 plus maths preparation London' each rank for a distinct high-intent search. Within each level page, reference the specific exam boards (AQA, Edexcel, OCR) and the secondary schools in your area whose students you teach — a parent whose child attends a named local school converts faster when they see familiarity with that school's curriculum and expectations.
03
A parent entrusting an adult with unsupervised access to their child is making a trust decision before an academic one. Your Enhanced DBS disclosure number, teaching qualification (QTS, PGCE, degree subject), and membership of The Tutors Association should appear on your homepage and every service page — not buried in an about section. For tutoring companies with multiple tutors, a clear vetting process page that describes your DBS and qualification checks for every tutor builds confidence in the way a marketplace cannot. Parent testimonials that mention specific improvement in marks, confidence, or exam outcomes — with the child's year group and subject — are the most conversion-effective content on a tutor website.
04
A dedicated page for each London borough where you tutor — Islington, Richmond, Wandsworth, Barnet, Greenwich, and so on — allows you to rank for the location-specific searches that parents use when they want someone who can travel to them or already knows the local schools. Each borough page should reference the secondary schools in that area (both state and independent), the exam types relevant to the local selective schools, and what your tutor-to-student travel arrangements are. For tutoring companies covering multiple boroughs, these pages form the backbone of a local SEO strategy that generates enquiries from across London without relying on any platform.
05
We build tutor websites with subject-specific pages, level pages (11-plus, GCSE, A-level, university), DBS and qualification trust sections, borough area SEO pages, parent testimonials, and an enquiry form that captures subject, level, and availability before the first call. For tutoring companies with multiple tutors, we build a tutor directory with individual profile pages that each rank for their own subject and location combinations. Google Business Profile setup is included to capture map pack results for local tutor searches. Pricing typically ranges from £1,200 to £2,800 for individual tutors and £2,500 to £5,000 for multi-tutor companies depending on the number of subject, level, and borough pages required.
Related services
These commercial pages connect the guide to enquiry-focused services, which supports topical depth and conversion.