Ranked by practical value for a UK Ltd company — not by marketing budget or affiliate rates. Prices are monthly, excluding VAT, as of June 2026.
01FreeAgentFree with NatWest/RBS
Free (with NatWest, RBS, or Ulster Bank business account) / £33/month standalone Ltd company plan, ex VAT. Optional add-ons: Smart Capture receipt scanning £5/month, Amazon integration £6/month.
FreeAgent is the only full-featured accounting platform in this market with a genuinely free tier — and free here means the complete product, with no invoice cap, no reduced-functionality tier, and no upsell wall. NatWest, Royal Bank of Scotland, and Ulster Bank business current account holders get the full Ltd company plan at no charge for as long as the account stays open. Mettle (NatWest's digital business account) qualifies too, requiring at least one transaction per month. FreeAgent was built in the UK for UK tax rules, and the specifics show: directors' salaries, dividend journals, and the particular way a Ltd company owner pays themselves are handled natively, not bolted on.
Best for: UK Ltd companies banking with NatWest Group — the value proposition is unmatched anywhere in this category.
- +Full Ltd company feature set at no cost with NatWest/RBS/Ulster Bank
- +MTD for VAT and MTD for Income Tax (ITSA) compliant
- +Native handling of directors' salary, dividends, and directors' loan accounts
- +Near real-time bank feeds via NatWest Mettle integration
- +Built specifically for UK tax rules — no workarounds needed
- −Free access is tied to the bank account — switching banks means losing it
- −Interface looks dated compared to Xero
- −Smart Capture receipt scanning and Amazon integration cost extra on top
- −Smaller third-party app ecosystem than Xero
02XeroLondon Startup Standard
Ignite: £16/month | Grow: £37/month | Advanced: £50/month | Ultimate: £65/month — all ex VAT. New customers get 80% off for the first six months. A further price increase is scheduled from September 2026.
Xero is the platform that London startup accountants, fintech founders, and VC-backed businesses default to — and it earns that position. Its reporting is clean enough to hand directly to investors or a due-diligence team without reformatting. The Ignite plan at £16/month covers basic VAT and invoicing; most Ltd companies will want Grow at £37/month for unlimited bank reconciliation and multi-currency. The integration ecosystem — Stripe, Dext, Gusto, Shopify, and hundreds more — is the deepest in this category by a considerable margin, and most London bookkeeping and accountancy practices know it natively.
Best for: Growth-stage London Ltd companies that need investor-ready reporting, multiple integrations, or plan to bring on a bookkeeper or accountancy firm.
- +Best-in-class reporting — clean P&L, balance sheet, and cash flow statements
- +Largest third-party integration ecosystem in this category
- +Most London accountants and bookkeeping practices support it natively
- +MTD for VAT and MTD for ITSA compliant
- +Multi-currency on Grow and above — directly relevant for London international client work
- −Grow at £37/month is the most expensive comparable plan in this ranking
- −September 2026 price increase will push costs further
- −Payroll (£1.50/employee), expenses (£2.50/user), and CIS (£5/month) are paid add-ons on top of plan price
- −Ignite plan invoice limits are low enough to catch growing businesses off guard
03QuickBooks OnlineCapable but Overpriced Now
Simple Start: ~£10/month | Essentials: ~£22/month | Plus: ~£50/month | Advanced: £115/month — ex VAT. Significant across-the-board price increases implemented in January 2026.
QuickBooks is technically solid — MTD, VAT, payroll, and self-assessment are all handled correctly. The interface is more approachable for non-finance founders than Xero, and the mobile app is one of the better ones in this category for on-the-go receipt capture. The problem is Intuit's January 2026 UK price increase: the Plus plan jumped approximately 47% and now sits at around £50/month. If your accountant is already set up on QuickBooks, staying is reasonable. Choosing it fresh in 2026, against Xero at the same price point with stronger London accountant adoption, is harder to justify.
Best for: Ltd companies whose accountant already works in QuickBooks, or US-headquartered businesses with UK entities wanting a single global platform.
- +Fully MTD-compliant for VAT and Income Tax
- +Good mobile app — receipt capture and expense logging on the go
- +More intuitive for non-finance founders than Xero
- +Integrated payroll works well when added
- −47% price rise on the Plus plan in January 2026 — poor value now versus Xero and FreeAgent
- −Less popular with London tech and startup accountants than Xero
- −Advanced plan at £115/month is hard to justify for most small Ltd companies
- −US-designed product — some UK-specific features feel adapted rather than built-in
04Sage Business Cloud AccountingSafe Establishment Choice
Start: £15/month | Standard: £30/month | Plus: £59/month — ex VAT. Promotional discounts of up to 90% off for the first three to six months run continuously.
Sage is what you pick when you want the name that finance directors and traditional accountants trust without explanation. The Business Cloud platform — not the legacy Sage 50 desktop product — is cloud-native and covers everything a Ltd company needs: VAT, bank reconciliation, payroll, and MTD compliance. Standard at £30/month is the realistic entry point for a Ltd company; the Start plan at £15/month is too restricted for most active trading entities. Sage's phone support across all plans is a genuine differentiator in a category where most competitors make you navigate a chatbot before reaching a human.
Best for: Established Ltd companies with a Sage-aligned accountant, or any director who prioritises UK phone support when something goes wrong.
- +UK phone support available on all plans — no chatbot maze when it breaks
- +MTD for VAT and ITSA compliant
- +Robust payroll with Auto Enrolment built in
- +Wide bank feed support across UK high-street and challenger banks
- −Interface is noticeably clunkier than Xero or QuickBooks
- −Start plan is too limited for a proper Ltd company setup — budget for Standard minimum
- −App ecosystem is thin compared to Xero
- −Less traction with London tech and startup accountancy practices
05Zoho BooksUnderrated Value
Free (up to 1,000 invoices/year, one bank connection) | Professional: £20/month | Premium: ~£30/month — ex VAT. 14-day free trial on paid plans.
Zoho Books is the most underrated tool in this ranking. It is HMRC-recognised, fully MTD-compliant for both VAT and Income Tax, and available on a free plan that gives sole directors with straightforward finances a legitimate option before they need a paid tier. The Professional plan at £20/month outspecifies what QuickBooks charges £50/month for. The one real limitation in a London context: fewer accountants and bookkeeping practices support it natively, so if you plan to hand your file to a third party, verify their tooling before committing.
Best for: Budget-conscious Ltd company directors who handle their own bookkeeping and don't need their accountant to be in the same platform.
- +Free plan is genuinely MTD-compliant — not a stripped-down trial
- +Professional plan significantly cheaper than Xero Grow or QuickBooks Plus
- +HMRC-recognised for both MTD VAT and MTD for Income Tax
- +Good automation rules for recurring transactions
- +Integrates with the wider Zoho ecosystem (CRM, Projects) if you already use it
- −Low London accountant adoption — compatibility risk if you use a bookkeeping firm
- −UK payroll and CIS features less mature than Sage or Xero
- −Free plan 1,000-invoice annual limit restricts actively trading companies
- −Support response times lag behind Sage and QuickBooks
06Invoice NinjaInvoicing Only — Not Accounting
Self-hosted: Free (source-available) + optional $40/year white-label licence | Cloud Pro: $140/year (~£110/year)
Invoice Ninja is not accounting software, and that distinction matters more than it sounds. It is excellent invoicing software: professional templates, a client-facing portal, project and time tracking, and solid payment integrations with Stripe and GoCardless. Self-hosted on your own server, it is free with no client or invoice limits — an optional $40/year licence removes the Invoice Ninja branding from client-facing documents. Cloud-hosted, the Pro plan is $140/year (roughly £110). The right use case is a solo director who handles invoicing themselves and hands all the actual accounting to a bookkeeper or accountant running a separate compliant platform.
Best for: Tech-literate sole directors who need polished client-facing invoicing and handle all accounting separately through a compliant tool or accountant.
- +Fully free self-hosted option with no invoice or client limits
- +More polished invoice templates and client portal than most accounting tools
- +Strong payment integrations: Stripe, PayPal, GoCardless
- +Time tracking and project-based billing built in
- −Not accounting software — no VAT returns, no P&L, no HMRC submission
- −Not MTD-compliant — cannot be used as a UK Ltd company's only financial tool
- −Self-hosting requires server knowledge and ongoing maintenance
- −No bank feed or transaction reconciliation
07Wave AccountingUK Exit — Do Not Start
Free (Starter plan) — irrelevant given UK market withdrawal and non-compliance
Wave was the go-to free accounting option for UK freelancers and small businesses until around 2022. It is no longer viable for new UK users: Wave has stated it is not accepting new UK-based customers and has signalled a full withdrawal from the UK market. It is not MTD-compliant, which alone disqualifies it for any VAT-registered business regardless of price. If you are currently on Wave, migrate to FreeAgent, Zoho Books, or Xero before the withdrawal is completed and your data access becomes an issue.
Best for: No longer recommended for any UK Ltd company.
- +Was a genuinely capable free accounting product
- +Clean, approachable interface
- −Not MTD-compliant — disqualifies it for any VAT-registered business outright
- −Not accepting new UK customers — no path forward for new users
- −Full UK withdrawal underway — existing users face data access risk
- −No HMRC integration or UK-specific tax features